EASALYTICS WEBINAR SERIES

The Fitness Data Playbook

This ten part webinar miniseries has been designed as a journey to help you better understand how the most successful clubs are making their member data work for them to drive results. The series will start with understanding the basic mechanics of data analytics, and progress to the creation of automated, AI-driven retention and win back campaigns, covering everything in between.

THE MECHANICS

The most important step in the journey to becoming data-driven is the first one. Learn the basics of creating a sustainable analytic ecosystem.

Building a Strong Foundation

Data Integrity
Choosing the Right KPIs
Drilling Down
Uncovering Insights
Automating the Process

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MEMBERSHIP ANALYSIS

Clubs often ask who their “best” members are and how to develop more of them. The answers lie in the data. Learn to identify these members and understand the journeys that got them there.

Membership Isn’t Monolithic

Segmentation and Personas
Volume vs. Value
Member Journeys
Scalable Personalization
Automating the Process

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IDENTIFYING TRENDS

Early detection of trends in a club’s data can mean mitigating a member-experience issue or capitalizing on an emerging opportunity. Learn how to quickly identify actionable trends and how new technology can add efficiency to the process.

Trend or Anomaly? Reacting Without Overreacting

Detection and Analysis
Is a trend actionable?
Member Experience
Reacting Quickly
Automating the Process

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MEMBERSHIP RETENTION

Reducing attrition requires a concerted effort. Learn how a multifaceted approach using data science can improve retention.

High-ROI Retention Campaigns

Identifying and Measuring Attrition
Inflection Points and Milestones
Predictive Modeling
Personalizing Communication
Automating the Process

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MEMBERSHIP WIN BACK

Traditional reactivation campaigns are usually a high-effort, low-yield, one-size-fits-all approach. Learn how intelligent use of data can enhance these efforts and help win back your best former members.

Reactivating Your Best Members

Identifying Opportunities
Targeted Approach
Personalized Outreach
Measuring Success
Automating the Process

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GOING FROM INSIGHT TO ACTION

You shouldn’t live in dashboards, and neither should your data. Learn how to quickly identify opportunities and how to utilize data to capitalize on them.

Using Data to Drive Results

Asking the right questions
Finding Opportunities
Setting Goals
Testing Approaches
Automating the Process

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PERSONALIZING MEMBER COMMUNICATION

It is said that speaking to everyone is speaking to no one. Learn how to drive results with personalized and focused member communication.

Keeping In Touch With a Purpose

Strategy
Segmentation
Measuring Success
Utilizing Technology
Automating the Process

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CLUB UTILIZATION

Who is using your club and when? What are they doing there? These questions may seem simple, but the ability to answer them confidently opens the door to efficiency and improved member experience.

Measuring and Influencing Utilization

Gaining an Objective View
Staffing Optimization
Improving Member Experience
Scheduling Optimization
Class and Amenity Analysis

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PERSONAL TRAINING

Personal training is a vital service for many clubs. Using data science to improve PT sales and retention can be instrumental in improving both member satisfaction and your club’s bottom line.

Data Science Empowering PT Sales

Historical Analysis
AI Finds Opportunities
Evaluating Performance
The Effect of PT on CLTV
Automating the process

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BECOMING DATA DRIVEN

Just as member communication should not be one-size-fits-all, neither should your analytics solution. Learn how to implement a cohesive and complete analytics strategy across your organization.

Implement and Utilize Analytics Organization-Wide

Preparation
Adoption
Role-based workspaces
Scaling
Maintenance

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3000+ facilities are taking their business

to the next level with Compete CMS

Locations Served

1 k+

Credit Card Transactions

1 M+

Credit Card Processing

$ 0 B+

and your club could be next to take your club higher

but don’t take our word for it

here's what Operators are saying

Aaron Pineda

Flex Fit | Club Operator

Jonas Fitness is more than just club management software. You get a whole team to leverage, from dedicated billing specialists to a call center to help with member management.

Jeff Jeran

Valley Health | Director of Operations

What has kept us at Jonas are really the relationships that have been forged over time. Jonas truly listens to our feedback. When we have a problem, they work with us to provide a solution.

Lady Jane Machoian

Annapolis Athletic Club | Director of Administration

We've looked at many software providers and they just don't have as much 'all-in-one' features as Jonas Fitness does. Jonas' check-in features are robust and flexible, reporting is limitless, and their customer service is excellent.

James Stropoli

Club Fit | Director of Member Relations

Whether it is product development, quickly resolving inevitable software questions or simply brainstorming best practices to make our staff experience better, Jonas Fitness delivers a complete package.

Christy Bachara

Power Wellness | Director of Business Systems

The Jonas team is like a extension of our Power Wellness family and we work very closely. They are with us every step along the way, day and night, through new center openings and management acquisitions.

Many of the industries top facilities are using Compete CMS

See More Customer Stories

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an event near you.

You’re only a few clicks away! Schedule your free demo to see how Jonas Fitness can transform your gym, fitness club, or health, wellness, and fitness center.

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EASALYTICS WEBINAR SERIES

The Fitness Data Playbook

THE MECHANICS

MEMBERSHIP ANALYSIS

IDENTIFYING TRENDS

MEMBERSHIP RETENTION

MEMBERSHIP WIN BACK

GOING FROM INSIGHT TO ACTION

PERSONALIZING MEMBER COMMUNICATION

CLUB UTILIZATION

PERSONAL TRAINING

BECOMING DATA DRIVEN

3000+ facilities are taking their business

to the next level with Compete CMS

and your club could be next to take your club higher

here's what Operators are saying

Many of the industries top facilities are using Compete CMS

an event near you.

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The Fitness Data Playbook

The Mechanics

The Fitness Data Playbook

Membership Analysis

The Fitness Data Playbook

Identifying Trends

The Fitness Data Playbook

Membership Retention

The Fitness Data Playbook

Membership Win Back

The Fitness Data Playbook

Going from Insight to Action

The Fitness Data Playbook

Personalizing Member Communication

The Fitness Data Playbook

Club Utilization

The Fitness Data Playbook

Personal Training

The Fitness Data Playbook

Becoming Data Driven

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