ClubOS provides a powerful CRM sales and marketing solution for the health and fitness industry that turns leads into engaged members.
Lead Capture
Stay on top of your prospects with our intuitive lead management system. Track and engage with potential members from their first inquiry to their first workout.
- Capture interests, contact information, and other important data quickly using our Digital Guest Waiver.
- Staff automatically receive a notification by email and in the ClubOS CRM that a new lead has been submitted so they can act right away.
- Use Facebook Lead Ads integration to automatically capture leads from Facebook ads.
- Implement a gym referral program to automatically update in your CRM when new referrals come in.
- Easily enter telephone inquiry leads quickly and easily with our simple four-field form.
- Seamlessly integrate our CRM with your website, apps, and other systems to ensure your capturing and tracking leads from all of your key channels.
Marketing Automation
Enhance member engagement and streamline your marketing efforts with personalized, automated messages that convert more guests to members and make your members feel like VIPs — all with minimal effort from your team.
- Keep members engaged with email blasts to cross promote training and share upcoming club events, and facility updates.
- Use email and text campaigns to engage with prospects about membership promotions and entice inactive members to rejoin.
- Send targeted, personalized messages to different segments based on their engagement with your club and specific interests.
- Save time with automated personalized email messaging to congratulate members on birthdays or special milestones.
- Consistently communicate with prospects, current members, and former members with automated email and text, while you focus on running your business.
Sales Engagement
Put an end to tedious manual follow-ups and see a 22% increase in sales conversion rate by leveraging automation. Empower your team with tools that streamline their prospecting and make follow-up communications easier and more effective.
- Contact leads immediately and then continue to nurture them throughout their prospect- to-member journey.
- Personalize automated communication for different member segments based on their interests, membership type, or how they found your gym to drive more sales.
- Activate drip campaigns for important touchpoints during the sales workflow and ensure every lead receives targeted messaging.
- Maintain brand consistency across locations with branded email and script templates.
- Add detailed notes to each follow-up attempt to personalize future communications.
Personal Training Sales
Scale your personal training sales with automatic follow-up workflows to nurture, retain, and win back PT clients.
- Send targeted messages on the benefits of personal training and communicate the services you offer to leads, current members, and existing clients.
- Drive more PT revenue by personalizing messages that target clients differently based on whether they are a prospect, active client, at risk of canceling, or you want to win them back.
- Engage one-on-one via call, text and email or use automation to sell personal training at scale to members, retain active personal training clients, and renew expiring agreements.
Analytics & Reporting
Take the guesswork out of your club’s performance. Use powerful analytics dashboards with rapid refresh rates to make data-driven decisions and changes that will improve your member experience and consistently drive more revenue.
- Use the Initial Contact Dashboard to see how quickly new leads are contacted and what method is being used.
- Use the Follow Up Dashboard to see the usage of the sales engagement workflows
- Gain insight into all new leads, reenagaged leads, and ex-members, and their activity, including conversions, from a corporate or local view.
- Monitor guest pass activations and understand how many check-ins it takes before a guest becomes a member to drive more conversions.
- Supercharge your ‘Guest of Member’ program by tracking guest count, conversion rates, and membership choices.
- Refine your email strategy to drive increased engagement with powerful analytics to help you analyze click, open, and unsubscribe rates.
