HOUSTON, Texas – April 15, 2025 – Jonas Fitness, a leader in member management software and billing solutions for the health and wellness industry, is pleased to announce the appointment of Adam Sacco as New Logo Sales Executive. Mr. Sacco’s appointment is effective immediately and marks a significant milestone in the company’s commitment to further expanding its national footprint and strengthening client partnerships.
Mr. Sacco brings more than three decades of industry experience to Jonas Fitness, with a distinguished career spanning sales strategy, multi-channel marketing, and operational leadership within the health and fitness sector. Before joining Jonas Fitness, he served as National Director of Sales and New Business Development at Members Today, where he led business development efforts, managed over 975 accounts, and played a pivotal role in acquiring and scaling national franchise relationships.
“Adam’s extensive background in fitness marketing and business development, coupled with his proven leadership in client success and strategic growth, makes him an invaluable asset to our team,” said Sean Kirby, Vice President of Sales at Jonas Fitness. “His proven track record of developing multi-platform marketing strategies and fostering long-term relationships within the fitness community aligns perfectly with our mission to deliver exceptional value to our clients.”
Mr. Sacco has developed and executed comprehensive marketing strategies throughout his career that have delivered measurable business outcomes for health clubs, studios, and franchise networks across North America. His expertise includes direct mail, digital marketing, social media, event marketing, and consultative sales leadership, which will be critical in supporting Jonas Fitness’ continued growth.
“I am honored to join Jonas Fitness at such a pivotal time for the industry,” said Sacco. “Throughout my career, I’ve been passionate about helping fitness businesses grow and succeed. I look forward to contributing to Jonas Fitness’ mission by leveraging my experience to create a meaningful impact for our clients and partners.”
Mr. Sacco holds a Bachelor of Arts in Organizational Management from Oglethorpe University and is based in the Atlanta metropolitan area.
About Jonas Fitness:
Jonas Fitness (jonasfitness.com) is the industry-leading provider of integrated club management software and managed billing services that help fitness facilities solve business challenges and elevate member experience. As part of the Jonas Software family, Jonas Fitness combines industry expertise with a comprehensive suite of tools, serving thousands of clubs across North America.
