Turn Your Data into Revenue: 6 Playbooks Every Club Should Be Running

This webinar, hosted by Jonas Fitness and presented by GleanTap, focuses on how fitness clubs can leverage their existing data to drive revenue growth through six practical playbooks. Adam Patrick from GleanTap presents strategies to improve lead follow-up, member engagement, and retention through AI-powered automation. The six playbooks cover speed-to-lead conversion, failed payment recovery, at-risk member re-engagement, missed demand capture, upselling opportunities, and win-back reactivation campaigns. Key insights include responding to leads within 5 minutes to achieve 30% higher conversion rates, implementing automated 72-hour payment-recovery sequences, and using AI to manage member communications across multiple channels. The presentation emphasizes that most clubs already possess valuable data about member activity, billing, and engagement patterns, but need better systems to act on this information.

The webinar includes a Q&A session addressing practical implementation concerns, especially for smaller clubs with limited staff, and discusses how AI can reduce the need for additional personnel while improving member experience and revenue outcomes.